It looks that the main goal of the artists is to acquire an intangible asset, something that is seeded in the mind of thousands or millions of people who conform to the art world. This asset is so-called fame, prestige, or recognition. I said, “it looks” because there are artists…

Following the sequence of the last articles, Im describing here how would be the mechanism to appreciate and value art based on a new paradigm and this is the quality of the work of an artist. The current paradigm considers the fame, prestige, merits, and validation of the artist and…

I worked three years with the team of ArtFacts.Net building the Artist Ranking ©, there was a quite special time and a project that defined the direction of my career as an artist. But in very summarized words what the Artfacts Artist Ranking© measure is witch artists are mostly demanded…

In our daily life we use references to measure and evaluate almost everything, how beautiful is something? How big is it? How sweet is it? How lazy is someone? How red is something? Etc.. and art is not the exception. …

I hope the next articles will not only feed the passion for the art but also motivate all to question and change the paradigm of how all appreciate and value art. Fifteen years ago I started to face the question of how to expand the number of people who directly…

It is true what the author of an article I read said about visiting the Venice Biennale in the middle of the summer: it is incredibly hot, the humidity is so high that is not possible to stop sweating and the crowd of people drowns you. On the first day…

Well Well Well.. Antisemitismus is the word that accidentally is now used to adjective the Documenta fifteen. As I talk with one of the organizers, the root idea, intentions, and concept of this event were completely shifted to a fear that follows the German citizens and politicians, used to attack…

The main discourse of the 12th Berlin Biennale reads: “With its selection of venues, the 12th Berlin Biennale maps historical ruptures and processes of political and social transformation that were initiated in Berlin but resonate far beyond the city. …

In one of my last articles titled: What does it mean the “Democratization of the art world”? I try to clarify the misunderstanding and misuse, created by the art market of this concept. But I discovered that the same is happening with what “Transparency for the art world” means. And…